On June 27 PhD student Jie Cai presented a paper on live streaming shopping motivations at ACM TVX, an international conference on interactive television. Read the full paper here:

Cai, J., Wohn, D. Y., Mittal, A., & Sureshbabu, D. (2018). Utilitarian and Hedonic Motivations for Live Streaming Shopping. In Proceedings of ACM Conference on Interactive Experiences for Television and Online Video (TVX), pp.81-88. New York, NY: ACM [PDF]

As the conference was taking place in Seoul, South Korea, Jie also visited the SK Telecom 5G demonstration hall that featured self driving cars and virtual realty shopping.