Publications: Live streaming

Cai, J., & Wohn, D. Y. (2019, in press). Live streaming commerce: Uses and gratifications approach to understanding consumers’ motivations. In Proceedings of the Hawaii International Conference on System Sciences (HICSS).

Cai, J., Wohn, D. Y., Mittal, A., & Sureshbabu, D. (2018). Utilitarian and Hedonic Motivations for Live Streaming Shopping. In Proceedings of ACM Conference on Interactive Experiences for Television and Online Video (TVX), pp.81-88. New York, NY: ACM [PDF]

Wohn, D. Y., Freeman, G., & McLaughlin, C. (2018). Explaining Viewers’ Emotional, Instrumental, and Financial Support Provision for Live Streamers. In Proceedings of CHI, no. 474, New York, NY: ACM [PDF]