Firms show off newest games at E3

JoongAng Daily. May 15, 2004
By Yoon Chang-hee, Wohn Dong-hee

The world’s largest electronic entertainment expo, E3, opened Wednesday in Los Angeles, with 20 Korean companies participating.
About 400 game developers and distributors from around the world, including Sony Computer Entertainment and Microsoft, are participating in the three-day massive display of game equipment and new game titles.
From Korea, NC Soft and four other companies set up independent exhibition booths. The other 15 are using a joint booth under the support of the Korea Game Development Institute. NC Soft is Korea’s largest game developer and one of the world’s leading developers of online computer games. It is presenting its newest releases, including Tabula Rasa, City of Heroes and AlterLife. “We’re going to take this opportunity to jump into the U.S. game market,” said President Kim Jin-tak.

ActozSoft is displaying its adult online game A3, and SD EnterNet is presenting a strategy simulation game, Navy Field.
Mobile game companies such as Gamevil and Entelligent rang up $21.7 million in export consulting contracts just in the first day. “Buyers are really interested in receiving consulting advice from these Korean developers,” said Woo Jong-sik, chairman of the game development institute.


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