Maternity dress in Bones: Product placement or coincidence?

Bones is wearing a dress from Target, which happens to be the banner ad in the corner.

In a recent episode of Bones (The Male in the Mail), actress Emily Deschanel wears an green maternity dress in the final scene that is from the Liz Lange maternity collection at Target. Interestingly, on Hulu, the banner ad accompanying the episode was Target. If this is product placement, it’s certainly the most subtle form of product placement I’ve seen.

The same dress on Target's website.